Vintage threads

Posted by mike
Next Step Pattern

What was the proposal?

Halfway through 2016, Next Step Graduates was approached by Vintage Threads, a vintage clothing company founded by a driven young graduate from Newcastle University.

The Vintage Threads team were after investment and guidance to improve their online platform as well as continue to grow their customer base.

1: The Business:

✓ Vintage Threads is a business that was developed to offer people an affordable and eco-friendly way to buy clothes.
✓ Each item at Vintage Threads is handpicked and refined from around Europe to ensure the best quality vintage items.

2: Strategy:

• The retail industry – since the growth of e-commerce – has become fiercely competitive.
• Having the correct strategy for pricing and brand positioning was going to be crucial to help this start-up grow.
• The initial investment of £10,000 NSG provided was vital for getting this business off the ground. It enabled further development of the website, camera equipment and a social media marketing campaign.
• With these parts of business in place, Vintage Threads had the platform to acquire new customers.

3: Results:

✓ Social media following: 15k
✓ Orders-to-date: 650
✓ Average customer spend: £40
✓ Revenue growth Q1 2017 vs. 2018: 120%

4: Looking Ahead:

✓ As we look ahead, Vintage Threads remains on a path of steady growth. With a strong consumer base and a clear new customer acquisition strategy, Vintage Threads can move the business into other European markets. Since 2016, NSG continues to support the company as well as o ering valuable support and guidance.

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